How to Be an Artist in the Modern World
Art in 2025: What It Really Takes
If you’ve been toying with the idea of diving into the artistic world—whether that’s painting, music, writing, design, or any other creative path—this might be your sign. Or maybe it’s your sign to slow down and thoughtfully assess what that leap might really look like.
Being an artist today isn’t just about talent. It’s about resilience, adaptability, and understanding the landscape you're stepping into. The romantic idea of quitting your job to pursue your passion full-time is compelling—but it’s also risky. Odds are, in your first year, you won’t be making much money unless you go viral or already have a strong reputation in the field. That’s not to discourage you—it’s to prepare you.
How to Be an Artist in the Modern World
What that really means today, and how it’s different than it was even ten years ago
Ten years ago, artists relied on traditional gatekeepers—publishers, galleries, agents, record labels—to validate their work and reach an audience. Today, those gates still exist, but they’re wide open. With platforms like YouTube, Instagram, TikTok, Substack, and Patreon, artists can now connect directly with fans.
But it also means the modern artist wears many hats: creator, marketer, entrepreneur, and community-builder.
Real-World Examples:
Laufey, a jazz-pop musician, used TikTok to blend vintage music with modern formats, landing a Grammy.
Tyler Spangler, a digital artist, built a strong identity online without gallery representation.
Brandon Taylor, a novelist, shares essays and behind-the-scenes writing insights on Substack.
Being an artist in 2025 means taking control of your narrative and building systems that sustain both your art and your life.
How to Share Your Passion Projects Online Without Feeling Fake or Forced
Authenticity doesn’t mean oversharing. It doesn’t mean perfectly curated either. It means showing up honestly, in a way that reflects your process and values.
Tips to Stay Grounded:
Document the journey—share your process, not just finished pieces.
Talk about what you’re exploring, learning, or questioning.
Use storytelling to explain the "why" behind your work.
Example:
Devon Rodriguez, a portrait artist, films himself sketching strangers on the subway. His content isn’t just about art; it’s about human connection.
Don’t focus on "promotion." Focus on "participation."
How to Build an Authentic Audience Without Selling Your Soul to the Algorithm
The algorithm loves trends. But authenticity builds trust. And trust builds a lasting community.
How to Grow Intentionally:
Niche down: Speak directly to your audience, not the masses.
Engage back: Respond to comments, repost peers, create dialogue.
Diversify platforms: Use TikTok for reach, Substack or YouTube for depth.
Own your list: Build an email or SMS list so you're not dependent on platforms.
Example:
Morgan Harper Nichols grew a large following by consistently posting gentle, poetic visuals. Today, she runs a successful Patreon and sells books without compromising her voice.
You don’t need a million followers. You need 1,000 true fans.
How to Avoid Burnout, Especially When Your Creativity Becomes Tied to Income or Social Metrics
When creativity becomes your job, the pressure to constantly perform can be crushing. Avoiding burnout means protecting the joy in your practice.
Burnout-Proof Habits:
Keep one project that’s just for you—no audience, no outcome.
Set boundaries around when you engage online.
Track your energy: What fills you up? What drains you?
Take digital breaks. Step away from metrics and scrolling.
Example:
Adam J. Kurtz, a writer and artist, has openly discussed how stepping back from commercial pressure helped him find his voice again.
Your creativity is a living thing. It needs care, space, and time.
Final Thought: Being an artist in the modern world is more accessible than ever—but it also demands clarity, intention, and care. There is no one right way to do this. Only your way.
Make your art. Share it your way. And protect the part of you that makes it all possible.
With creative courage,
Jaclyn